Past Event
Can You See Me Now? A Closer Examination of Black Fathers in Television Commercials
- Webinar Speakers
Dr. Janice Kelly
Dr. David C. Miller
Dr. Jeffrey Shears
Dr. David C. Miller
Dr. Jeffrey Shears
Historically, Black fathers have been marginalized within society and among advertisers and media outlets. Over the last few years, while more TV commercials depict Black fathers, new trends have emerged in advertising.
Narrative of Black Fathers
A plethora of TV commercials feature White men with Black women promoting major brands. Unfortunately, these depictions perpetuate age-old false narratives about absent Black fathers, a topic of significant relevance to media representation, advertising, and social justice.
The key findings from this research, which will be presented in this webinar, have the potential to inspire and guide greater advocacy related to diversity in advertising.
Discover key research on media representation & the evolving narrative of Black fatherhood.
Webinar Speakers
Dr. Janice Kelly
Dr. Jeffrey Shears
Dr. David Miller, M.Ed.
Survey Results
Survey respondents viewed and ranked TV commercials featuring Black fathers based on their perceptions of how positive the images were in each commercial.
Webinar Findings
The key findings from this research, which will be presented in this webinar, have the potential to inspire and guide greater advocacy related to diversity in advertising.
Black Fathers in TV Commercials
This webinar is a crucial step in understanding and addressing the perceptions and realities of Black fathers in TV commercials. The research conducted for this webinar is based on an online survey of TV commercials aired between 2016 and 2022, providing the most recent and comprehensive data.